Eligibility

Typical eligibility criteria you might expect for a CDMT course:

• Minimum educational qualification: 10th pass or 10+2 (Higher Secondary) or equivalent. (For tele-calling certificates: 10+2 common)
• Basic computer literacy (use of PCs, internet) and good command of local language (Hindi/English) for tele-calling component.
• Sometimes age floor is not strictly specified; the tele-calling certificate listed “Any age” for 10th pass.
• For the digital marketing part: many courses simply require “basic knowledge of computer” as eligibility.

🎯 Learning Outcomes

On successful completion of a CDMT course, a learner should be able to:

• Understand the fundamentals of digital marketing: what it is, key channels, how online marketing differs from traditional marketing.
• Use digital marketing tools and techniques: search engine optimisation (SEO), social media marketing (SMM), email marketing, content marketing, analytics and reporting.
• Plan and execute basic digital campaigns: create/optimize websites or landing pages, perform keyword research, set up ads (in some cases), monitor performance.
• Communicate effectively by telephone: inbound/outbound tele-calls, script handling, voice modulation, lead generation, customer-query handling, basic sales/tele­marketing skills.
• Integrate digital marketing + tele-calling for business growth: e.g., using tele­calling to generate leads which are then nurtured via digital channels, or conversely using digital leads and converting via telephone.
• Better job readiness for roles such as: Tele‐caller, Lead Generation Executive, Digital Marketing Assistant, Social Media Executive, Campaign Analyst, Customer Support (digital channel + phone).
• Gain a certificate credential that demonstrates skills in both digital marketing and tele­calling, making you more versatile for small/medium enterprises, marketing teams, BPO/KPO centres.