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CERTIFICATE In Digital Marketing(M-DM-2002)

  • Last updated Nov, 2025
  • Certified Course
₹15,000

Course Includes

  • Duration4 Months
  • Enrolled0
  • Lectures65
  • Videos0
  • Notes0
  • CertificateYes

What you'll learn

Digital Marketing is the process of promoting products, services, or brands using online platforms and digital channels.

It includes various methods like SEO, Social Media Marketing, Google Ads, Email Marketing, and Content Marketing.

Digital Marketing helps businesses reach a targeted audience quickly and cost-effectively.

It allows real-time tracking of performance through analytics and data measurement tools.

Businesses can customize ads based on age, location, interests, and user behavior for better results.

Digital Marketing helps increase website traffic, generate leads, and boost sales.

It is more flexible and measurable compared to traditional marketing methods.

The field offers excellent job opportunities in roles like SEO Executive, Social Media Manager, PPC Expert, and Content Creator.

It also allows individuals to earn through freelancing, affiliate marketing, and content creation.

Digital Marketing skills are essential for businesses, startups, influencers, and professionals in today’s digital world.

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Course Syllabus

1. Fundamental Courses

  • Introduction to Digital Marketing
  • Basics of Internet & Online Platforms
  • Marketing Principles
  • Digital Marketing Tools Overview

2. Website & Content Development

  • Website Planning & WordPress
  • Landing Page Designing
  • UI/UX Basics
  • Content Writing & Copywriting
  • Blogging & Content Strategy

3. Search Engine Optimization (SEO)

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • SEO Tools & Reporting

4. Search Engine Marketing (SEM) / PPC

  • Google Ads (Search, Display, Video, Shopping)
  • Bing Ads
  • Campaign Creation & Optimization
  • Keyword Planning & Bidding Strategies

5. Social Media Marketing (SMM)

  • Facebook & Instagram Marketing
  • YouTube Marketing
  • LinkedIn Marketing
  • Twitter/X Marketing
  • Social Media Ads (Meta, LinkedIn, YouTube)

6. E-Commerce & Marketplace Marketing

  • E-commerce Website Optimization
  • Amazon/Flipkart Seller Marketing
  • Product Listing Optimization
  • E-commerce Advertising & Analytics

7. Email & Automation Marketing

  • Email Campaign Creation
  • Email List Building
  • Automation Tools (Mailchimp, Sendinblue)
  • CRM Basics

8. Influencer & Affiliate Marketing

  • Influencer Identification & Outreach
  • Campaign Planning
  • Affiliate Marketing Strategy
  • Affiliate Networks & Tracking

9. Analytics & Performance Tracking

  • Google Analytics
  • Google Tag Manager
  • Conversion Tracking
  • KPIs and Report Making

10. Branding & Online Reputation Management (ORM)

  • Brand Building Strategy
  • ORM Tools & Monitoring
  • Handling Reviews & Ratings
  • Personal Branding Techniques

11. Graphic & Video Marketing

  • Canva Designing
  • Video Editing Basics
  • Short Video Content Strategy (Reels/Shorts)
  • Creative Ads Designing

12. Advanced & Professional Modules

  • Marketing Automation
  • Funnel Building
  • Lead Generation Strategy
  • Digital Marketing Strategy (Complete Blueprint)

13. Career & Freelancing Skills

  • Resume & Portfolio Building
  • Freelancing (Upwork, Fiverr)
  • Client Communication
  • Interview Preparation


Course Fees

Course Fees
:
₹15000/-
Discounted Fees
:
₹ 15000/-
Course Duration
:
4 Months

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